Insights, inspiration, and expertise for folks interested in private or group practice website design and marketing.
THE JOURNAL
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SEO for Therapist Websites, Part I: On-Page SEO
Therapist SEO is how you make sure potential clients can find you. You can optimize your website without keyword stuffing or sounding like a robot, and it's not as technical as you think. Google looks for specific signals on therapy websites that most practitioners miss entirely. Get these foundational pieces right, and you're halfway to page one.
How the Psychology of Color Makes or Breaks Your Therapy Website
Choosing the right color palette for your private practice or group therapy practice is one of the major foundations of effective website design. Color psychology can make or break your therapist marketing, so it's critical to choose wisely. Let's explore how the psychology of color impacts client conversions and why trauma-informed color choices might be the difference between a thriving practice and crickets in your inbox.